1. Data Controller
The controller of the personal data collected on the btyconcept.com site is:
- Cédric LILONG — Sole Proprietor (Entrepreneur Individuel), auto-entrepreneur
- Address: 8 rue Saint-Denis, Bldg. 3, 93400 Saint-Ouen-sur-Seine, France — SIRET: 850 163 338 00039
- Contact: contact@btyconcept.com
2. Data Collected
The site collects the following data:
- Identity and contact data: last name, first name, postal address, email address, phone number (when placing an order or signing up for the newsletter).
- Order data: products ordered, amount, purchase history.
- Browsing data: via cookies.
No banking data is stored by the Seller; payments are processed by a secure provider.
3. Purposes of Processing
- Processing and tracking of orders and delivery.
- Management of customer relations and after-sales service.
- Sending of commercial communications (newsletter), subject to the user's consent.
- Improvement of the site and compilation of statistics.
4. Legal Basis
Processing is based on: the performance of the sales contract (orders), the user's consent (newsletter, non-essential cookies), and the Seller's legitimate interest (service improvement, fraud prevention).
5. Retention Period
Order data is kept for the time necessary for processing and then archived in accordance with legal and accounting obligations (up to 10 years for accounting records). Prospecting data (newsletter) is kept for 3 years from the last contact, or until unsubscription.
6. Data Recipients
The data is intended for the Seller and for its subcontractors strictly necessary for the performance of the service: printing and logistics provider (manufacturing and shipping), payment provider, host, emailing tool. These subcontractors are bound by confidentiality and security obligations.
7. Cookies
The site uses cookies for its proper operation and, subject to the user's consent, for audience measurement and personalization purposes. The user may at any time configure or withdraw their consent via the cookie banner or their browser settings.
8. User Rights
In accordance with the GDPR and the French Data Protection Act (loi Informatique et Libertés), the user has the following rights: right of access, rectification, erasure, restriction, objection, and portability of their data. They may exercise these rights by writing to contact@btyconcept.com. They also have the right to lodge a complaint with the CNIL (www.cnil.fr).
9. Security
The Seller implements appropriate technical and organizational measures to protect personal data against any unauthorized access, loss, alteration or disclosure.